Friday, May 17, 2019
Cross-Cultural Determinants of Employee Motivation in Starbucks Company
ledger entryStarbucks has served as a milestone in the coffee industry and is a massive plaque in terms of people employed and stores owned. At the current time it has revenue of $10.7 billion and owns 16,850 shops in 40 countries. Starbucks is clearly the worlds top coffee retailer, it employs 137,000 employees or partners as it wish wells to call them. Howard Schultz, the CEO of Starbucks, considers that the whirligig of success in Starbucks is not coffee but employees. He constantly builds upon the working experience of employees, providing chances of promotion, and treating workers as working partners is their management to operate sustainability. He firmly believes that the spirit of Starbucks is employees and sees honored ab bring out the value of Starbucks employees. umteen theorists believe that it is necessary to have a perfect education and training policy for better procedure in a company (Michelli, 2006). Despite serving in many countries, Starbucks has a similar organisational structure as a result, it does not take into account the cross cultural determinants. It has been criticized for its approach in any case because, employees of some countries like UK atomic number 18 not as satisfied as employees from Poland and Germany, thus Starbucks essential manufacture use of cross-cultural determinants in order to improve its management methords. One of the most proficient scheme, the Hofstede theory states that the motivational elements of every country are different and thus must be looked into before a company, such as Starbucks sets its motivational methods. Along with Hoftsede it talks virtually Management and Motivation in wing to the power grid/Group Theory by Douglas, which strives to classify different nicetys in relation to being hierarchist, individual, democratic and fatalist. It also talks about the ethnical Theory and Organizational Theory in relation to Starbucks. This query attempts to access these theories in refere nce to Starbucks, and its motivational methods across nations. It looks at a comparison amid the way Starbucks company treats or must treat its employees across UK, Poland and Germany.Brief OverviewThe Starbucks Company is a vast and salubrious constructed multi-national, which serves in 40 countries. It has to keep in mind various cross-cultural determinant while get hold ofing in its motivational schemes. However, it has been criticized for not victorious into account, cross-cultural determinants when building its management cultural across countries. It is often assessed, that the employees of countries like UK, seem to be less motivated than employees from Poland and Germany. This paper talks about all affirmable schemes in relation to motivational theories, that flock be adopted by Starbucks,chiefly the Hofstede theory. The factors of this theory are extremely relevant and can be implemented in various ways to improve performance.The first factor, office distance can be defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally (Hofstede 1991, p. 28). UK and Germany, are ranked as a pitiful power distance monastic order, where the relationship between top doges and subordinated is of interdependence, treating each worker equally and calling them partners. There, the managers of Starbucks are probably to place a greater importance on labors rights as compared to managers in Poland, which ranks as a amply power distance country. However, in Poland there is a hierarchical social system, thus, it is said that their ideal boss is a benevolent autocrat.Another factor of the Hofstede theory is Masculinity, the dominant values in society being material success versus femininity, caring for others and the quality of life. UK, Poland and Germany, are Masculine societies, driven by competition, exercise and financial success. In these countries, p eoples performance is highly valued and people live in order to work. Starbucks in any case, beliefs in monetary establish appraisals, it spends $300 million, on their employees welfare, much more than they do on coffee beans. Starbucks even gave its UK staff shell outs worth around ?4 million in their employee share scheme Bean Stock, followed by a Christmas cash bonus to staff worth ?1.5 million. irresolution Avoidance, is another of Hofstedes theories, it classifies countries into being high in Uncertainty Avoidance having strict rules and resistance to changes like Germany and Poland and low in Uncertainty Avoidance having fewer rules and being welcome to changes like UK. This is an important factor to look into a country when beting in new innovations, and the planning of how the change has to be implemented. Managers of UK can bring in new ideas easily and with more enthusiasm while managers in Germany and Poland have to bring in changes subtely because people resist from breaking orthodox norms uneasy. Starbucks went through many changes when it merged with Giornale, it was welcoming to his employees interestingness and complicated them in every change, by 1987, and employees at Starbucks had begun buying into the changes.The theory includes a comparison between countries which have more, individualism everyone is expected to look after themselves and their immediate family against collectivism, and cultures in which people are spring into strong and cohesive groups. UK, Germany and Poland, are individualistic societies, where the route to happiness is through individual accomplishment. Here the company, in order to motivate its employees has to come up with schemes to provide them and their families advantages. The culture in Starbucks is of mutual advantage, thus workers unremarkably do a fruitful job but all these factors must be kept in mind. Understanding all the cross-cultural determinants including these is crucial for a company which ser ves such a wide err of cultures their observation along with development on these lines, must all be looked into, in order to bring out the best results.Another theory is the Cultural Theory which talks about the importance of culture, stating that is is too important to be left undefined and unrefined, and analysts need a deeper awareness of the anthropological and sociological frameworks when down their management attitudes. It outlines the effect on culture in relation to common objectives, employee motivation and loyalty. Setting of roles, leadership, innovation, background signal incentives, tolerance and accountability. The setting of the corporate cultural is extremely subjective of the countries cultural as a whole.The Grid/Group theory is another theory based on cultural determinants, created by Mary Douglas, in 1996. It strives to study cultural relativism, which can be increased through a classification system taking into account moral system, worldviews and ideologie s. This classification is built into two axes, based on individualism versus collectivism, including isolate/fatalist, hierarchist, individualist and sectarian groups. Each type is based on different classifications, power paradigms, moral values and individuality. In this paper, it is used to analyze, the classification of different cultures, such as UK, Germany and Poland into these categories, observing where their general workers fall, taking into account their employee, culture, food market and forms of hierarchy.The paper also talks about Organizational Culture Theory which is based on performance, organization effectiveness, employee commitment, employee satisfaction, culture type, culture strength and culture congruence. This theory is talked about in relation to Poland, Germany and UK assessing them based on all these assesses their management and motivational factors. Even though Starbucks operates in different countries, its organization culture is often the same. This c an be a harmful strategy, as due to differing cultural determinants, the company must change its strategies relatively. If this is not done, the motivation of employees can be lowered and the management can fail to do its job. Thus, this paper talks about all these theories and the possibilities that they provide to Starbucks, in modifying its strategies based on varying cross-cultural determinants.ObjectiveThis paper is set to analyze and evaluate the cross cultural determinants of Poland, UK and Germany, in order to scratch out the best ways to motivate the employees of those countries. It attempts to Find out the cross cultural determinants of these societies and the way the employees of these countries are treated.MethodologyThe Prime methodology used will be questionnaires that will be filled out by Starbucks employees across these countries. The questionnaire will be based on the Organizational Energy Questionnaire from fully aerated written by Heike Bruch, which is an instru ment to measure a companys energy state. The questions will include if the employees like what they do, do not have much drive feel relaxed in their job, feel smouldering in their job, feel enthusiastic in their jobs, have no desire to make something happen, speculate about the real intentions of management, have real care about companys fate, are efficient in conducting work, behave in destructive manner, go out of their way to make company succeed and if they feel discouraged in their jobs. All these questions will convey about the general state of employees and their will be a separate questionnaire to observe the importance of cross-cultural determinants.ReferencesHeike Bruch and Bernd Vogel (2011). Fully Charged. United States of America Harvard Business indoctrinate Publishing.HOFSTEDE THEORY- Poland, (2011) online. Accessed 2012. Available from.Penny Bassett (2004). CHINESE AND AUSTRALIAN STUDENTS CULTURAL PERCEPTIONS A COMPARATIVE STUDY, Victoria University.Jim Boyer (200 9). Understanding Hofstedes Theory to Motivate Cross Cultural Employees. Business Insider online. (2011) Accessed 6 May 2012. Available from Nicholson, N (1998) encyclopedic Dictionary of Organizational Behavior Blackwell, pp 215Hoovers online. Accessed 2012. Available from .Starbucks Coffee online. Accessed 2012. Available from .V S RAMA RAO (2009). The Hofstede Studies online. Accessed 2012. Available from .Cultural Dimensions Theory online. (2010) Accessed 2012. Available from .Zoe Wood (2010). 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